I’m sitting in a workshop and we are talking values, culture and why we do what we do. We are talking about business structures and growth strategies, and about the things we need in place to grow successful businesses. We are also considering what we need to do to communicate better with our clients and our customers – the people we engage with every day.
The discussion made me realise that I’m pretty fortunate because I connect with my ‘why’ often. I remember the day it came to me vividly – it revealed itself to me in a way that I could easily articulate and make sense of. Before then, I guess it had just been a kind of a hunch. I was already on the journey. I was already paving the road in the right direction but, in that moment, I knew I was in the right place to hit the accelerator. I could charge ahead knowing that no one could stop me. That revelation has been the driving force behind every single decision I have made ever since.
My why is about you and me: mothers. It’s about championing the importance of always knowing ourselves and it’s about always feeling as though we have the freedom to do what we need to do for ourselves. My why is the force that drives me to push you, too.
Here is what I want for you and for every mother:
I want for you to know yourself. I want for you to have your own identity… to be a mother, a wife, a partner, a lover, a friend and an individual. I want you to love your children but not in a way that defines you completely. You should define you. Your children take up much of your day and most of your heart, but not the whole of either. I want you to keep a part of your heart and a part of your day that is just for you. You and only you can define how big that part is and how much you need to hold for yourself, but for every single one of you I want that time and space to be a priority. If you gave it a colour it would be bright and bold, it would shine within you and could never be ignored. You should nurture it in the way that is right for you, there is no right or wrong but it should allow you to be selfish. It should allow you to take time to be the person you were before you became a mother, before your life became forever entangled with another. It reminds you to live your passions and explore your limits. Your bright light might have faded for a while – that happens to many of us – but know this: the brighter your light is, the more you are equipped to guide others through this world.
This is ingrained into every part of my business; my business is my baby and it helps to define me. Through my business, through health and fitness and the communities they create I can reach you. I can help every mother to put the ‘woman’ back into the mum, to give you that bit of you back again and, in turn, help drive you to achieve all the things you want to in this world – whether it is to do with health and fitness, or not. I can help you to feel good about yourself again and give you the confidence you need to go out into the world and do your thing. I have my own identity and my why has paved a pathway for me in this world. It is my mission to empower you to do exactly what is right for you and not look back in 20 years and wonder ‘what if’.
Do you feel as though your brightness has dimmed? What do you need to do to ignite your passion and connect with your why?