MumSafe™Members only
This dashboard is for current MumSafe Trainers. Enter the member code from your MumSafe portal lesson to open it.
Plan your launch, build your waitlist!
Add your sessions, price and dates. You’ll see how many mums you need, your waitlist target, what you’ll earn, your launch dates and your waitlist progress week by week. Start here, then copy your launch summary into the MumSafe Launch Formula skill to create your plan.
Your launch numbers
Typically $23–$38 a session (UK: similar in GBP).
Your OTE
OTE stands for opportunities to exercise: the number of spots you offer each week. Sessions per week × mums per session = your OTE. Two sessions of 10 mums is an OTE of 20. You’ll see OTE used right through your launch.
Start around 8–10, grow to 12.
Your launch block
Usually your school term. Launching partway through a term? Enter the weeks left.
Usually 3. Fill week one first.
Usually 1.
MumSafe launch benchmarks
About 50% of a well-nurtured waitlist books a trial, pop-up, consult or the block.
About 80% of mums who trial sign up.
Change these once you have your own rates from the tracker below.
Compare your price
Revenue across your block when you’re sold out, at different prices per session.
Your costs and profit
Flyers, stickers, coffee shout.
Software, payment fees, travel.
This is a snapshot of your costs. Keep your ongoing profit and loss spreadsheet up to date (Know Your Numbers in the portal) so you always know what you’re earning after costs.
Your launch dates
Plan around your own holidays and long breaks.
Usually 2; longer if your brand or flyers aren’t ready.
Your waitlist tracker
Each week, add your new waitlist sign-ups from your leads and trials tracker. Consistency is what fills sessions.
Your bookings and conversions
Track consults, pop-ups and trials separately so you can see what works best for you. Converted means she booked and paid for the block.
| Booked | No-shows | Converted | Showed up | Converted after showing up | |
|---|---|---|---|---|---|
| Consults | n/a | n/a | |||
| Pop-ups | n/a | n/a | |||
| Trials | n/a | n/a | |||
| Booked and paid straight from the waitlist No consult, pop-up or trial first | |||||
| Total | 0 | 0 | 0 | n/a | n/a |
These become your own benchmarks for your next launch and your Conversion Dashboard.
Pro-rata prices after a trial
| She joins after week | Weeks left | Her pro-rata price |
|---|
Share her price the same day as her trial, and tell her how many spots are left.
What your numbers are telling you
Your numbers save in this browser on this device. Download your data regularly to keep a copy in Google Sheets or Excel, and use Restore my data to move to a new device. Send my launch numbers to MumSafe opens an email to the MumSafe team so we can support you. Nothing is sent unless you click it.
