Become a Licensed MumSafe™ Location – Supported by the QLD Government Active Kit Grant

Bring the Gold Standard for Mums’ Fitness to Your Community

Become a Licensed MumSafe™ Trainer or Location - and lead the movement redefining safe, effective exercise for mums.

Apply now

The Vision

At MumSafe™, we believe every mum deserves access to safe, effective and confidence-building exercise - guided by professionals who truly understand her body, her recovery and her worth.

Bring that gold-standard experience into your own business by becoming a Licensed MumSafe™ Location or Trainer.

You're one of the special few that knows we must do it differently

  • You know that women make up 80% of those living with incontinence.
  • You know that half of all women that have had a baby experience prolapse.
  • You know that postpartum is forever.
  • You know that mums are confused about who and what to trust to AND that so many trainers simply don't know either.
  • And you know that YOU have to be part of the solution

If you're passionate about helping women stay active during pregnancy and beyond, this is your chance to take that passion further - by becoming a Licensed MumSafe™ Trainer or Location.

You’ll be certified, supported and empowered to deliver MumSafe™-branded programs in your community - creating a trusted space where every mum can move with confidence and care.

 

In 2020 4.35million women used our gyms & fitness facilities in comparison to 3.5million men. Further to this in 2016 the ABS reported that 77% of women over the age of 15 in Australia would become mothers. That's 3.34million MOTHERS using our gyms & fitness facilities. YET our fitness certifications don't teach us anywhere near enough in this space.  So many trainers don't know what they don't know and cannot adequately look after our mums.  But YOU can. 

What You’ll Get as a MumSafe™️ Licensed Trainer or Location

  • Licensing & Brand Authority - Select from operating as a MumSafe™ branded provider running MumSafe branded classes inside your existing gym or studio, to a full MumSafe™ branded location OR running MumSafe approved sessions under your own brand - you choose what fits your service best.
  • Use our trusted brand, graphics, templates, and systems to stand out as the go-to for mums in your area.
  • Proven Education Pathway - Access our world-renowned Safe Return to Exercise™ certification and ongoing professional development (10+ CPD certified masterclasses annually).
  • Business Support & Mentorship - Gain access to our business mentoring framework and done-for-you marketing campaigns that help you fill classes, connect with local mums, and generate predictable revenue.
  • Pelvic Health Physio Partnership System -
    Leverage our two-way referral model that connects you with local physios - elevating your professional credibility and client outcomes.
  • Community & Visibility - Be featured on the international mumsafemovement.com directory and participate in national brand campaigns like the MumSafe Flashmob and Meet your Local MumSafe Trainer designed to position you as a leader in women’s health and fitness.
This is your opportunity to turn your passion into a purposeful, profitable business — and make the impact you’ve always dreamed of.
 
Stop hiding in the background hoping they will find you

It’s time to step into your confidence - so every mum in your community knows who you are, what you stand for and how you can support her safely..

Choose your path

MumSafe™ Trainer License

Designed for:

Individual exercise professionals

What you get:

Certification + licensing + directory listing + business toolkit

MumSafe™ Location License

Designed for

Gyms, studios, or group training businesses

What you get

Multi-trainer license + branding rights for classes and facility signage + full marketing and business system
 

Becoming a MumSafe™️ Trainer or Licensee positions you as the trusted leader for mums in your local area 

The professional or business that stands for safety, integrity and results.
You’ll leverage our proven education, brand authority and community to rise above the noise of discount-driven competitors and stand out for your expertise.

With the MumSafe™ brand behind you, you’ll gain the credibility, confidence, and recognition to own your space as the gold standard for training mums and grow a thriving, purpose-driven business.

INTRODUCING...

The only fitness industry license built to elevate both your expertise and your business - combining the latest in pre and postnatal education with the brand credibility, systems and support you need to grow.

Time poor - we GET it! We are not saying it will be easy but we that’s why the MumSafe™ License doesn’t add more to your workload - it gives you the structure, tools and confidence to do what you love smarter, not harder.

Join our growing movement of Licensed MumSafe™ Trainers and Locations - professionals who lead with integrity, collaborate with pelvic health physios and proudly deliver programs that mums can trust.

Because you’re not just another trainer - you’re part of the gold standard in women’s health and fitness.

discover if we are a great fit - apply now

By becoming a Licensed MumSafe™️ Trainer or Location you will:

  • Gain the credibility you deserve - step into your role as a trusted authority in women’s health and fitness. The mums in your community will immediately recognise you as a professional they can rely on for safe, effective and evidence-based care.
  • Build visibility and connection - your personalised profile on mumsafemovement.com ensures local mums can easily find you, learn about your services, ask questions and book a trial. No website? No problem - your MumSafe™ profile is your ready-made online home.
  • Grow a thriving, sustainable business -access proven business systems and mentoring designed specifically for pre and postnatal fitness professionals. Learn how to build solid foundations, become locally known and fill your classes with confidence - without competing on price.
  • Be part of a high-impact community - surround yourself with professionals who believe in collaboration over competition. You’ll be supported by a network that celebrates your wins, shares your challenges and genuinely wants to see you succeed - something truly rare in our industry.
  • Learn directly from Jen Dugard - Jen has walked your path - from trainer to educator to industry leader. Through the MumSafe™ License, she and her team guide you every step of the way, helping you elevate your knowledge, your brand and your business impact.

Together, we’re building something bigger - a movement that redefines how mums experience exercise and positions you at the heart of that change.

 

What You’ll Get as a MumSafe Licensee or Trainer 

When you become part of the MumSafe™ movement, you gain more than a title - you gain the tools, brand power and support system to confidently grow your impact and your income.

I want to become MumSafe™️ 

apply now

Being part of the MumSafe™️ team has been so helpful. It gave me the confidence to kick start my business, everyone is so encouraging, especially Jen and the constant education for ups killing could not be better”

Alicia bandman
live fit mummas

Becoming a MumSafe Trainer has been the best business decision I have ever made. I have learnt so much and continue to learn and implement new things into my business every week. 

Jen is passionate, caring and knows her stuff. I've learnt more in the last year than I have in the last 10 years of owning and running my own business. The rest of the team are so supportive and willing to answer questions, share knowledge and help out where possible. It is awesome to have a team of like minded individuals to bounce ideas off but also the good and bad of business with no judgement. 

Anita versace
Fitfor2

After completing Safe Return to Exercise and knowing that I wanted to start running pre and postnatal fitness classes, the idea of starting a business on my own was very daunting.  Joining MumSafe early on in this journey was absolutely the best move for me!

Immediately I felt the support and backing of so many other fitness professionals, in New Zealand and across the ditch, who had the same mission in mind, and many of them had been where I was only a few years earlier and were so willing to share their journey and help in any way possible make it less scary.

The continued education is amazing and ensures we keep up to date with the latest research.

brooke shepherd-wright
brsw

I completed the “Safe Return To Exercise and I knew straight away that I wanted to join the MumSafe Membership. One of the best elements of this membership program, is that all the fitness business owners are on the same mission – to ensure all mums, of all ages, are looked after safely and effectively after having a baby.

By having a supportive group, who you can get feedback from, and share ideas with, you feel just that little less alone in business, especially when you are the sole owner!  I highly recommend the MumSafe membership to anyone wanting to amplify their mum focused business.  Regardless of what stage of business you’re in, you’ll never be alone!!

selina wright
fitmums by rede

The Power of being MumSafe™️

When you become a Licensed MumSafe™ Trainer or Location, you step into a recognised brand that instantly amplifies your credibility and authority in the specialised field of training mums — through every stage of womanhood.

You’ll gain the kind of brand visibility, professional backing and structured support that most small or local fitness businesses simply can’t access on their own.

  • Opt into 6 months of personalised business mentoring
    Fortnightly group mentoring calls with Jen Dugard and the MumSafe™ team to help you build, refine and grow your business with focus, accountability and direction.

  • 40+ hours of ongoing professional education
    Access to the Safe Return to Exercise™ certification (if not already complete) plus ongoing learning designed to keep you at the forefront of women’s health and fitness.

  • 10 annual CPD's
    Stay current and recognised through AUSactive-accredited continuing education that builds your confidence and credibility.

  • Your professional MumSafe™ profile
    A dedicated listing on mumsafemovemenet.com connecting you directly with mums looking for safe, trusted exercise options.

  • MumSafe™ business tools & systems
    Exclusive resources, templates and frameworks to help you streamline operations, attract clients, and scale sustainably.

  • Marketing support & amplification
    Guidance on how to market your programs with integrity - plus plug-and-play assets, campaign templates and done-for-you PR opportunities to help you stand out locally and nationally.

  • Community connection & collaboration
    Access to a powerful network of like-minded professionals who believe in collaboration over competition. Share ideas, challenges and wins with peers who genuinely want to see you succeed.

  • Monthly business & case study sessions
    Track your progress, share insights and celebrate achievements with a supportive, growth-minded community.

  • Monthly programming for mums’ classes
    Ready-to-use, evidence-based programming designed by experts — so you can focus more on coaching and connection.

  • Done-for-you social media & PR campaigns
    Get your whole months social media created and planned out for you. Participate in national awareness and advocacy campaigns like Meet your MumSafe Trainer and the MumSafe Flashmob to grow your reach and impact.

  • Annual MumSafe™ Retreat invitation
    Reconnect, recharge and celebrate your success in person with your community at our inspiring annual retreat.

  • Private community group access
    Stay connected daily with a high-energy, values-aligned network via our exclusive Facebook group for ongoing support, motivation and accountability.

Get access to the tools, systems and resources that would take you years to create on your own - so you can fast-track your success, stand out in your community and make a real impact for mums, sooner.

"Alone we can do so little, together we can do so much" - Helen Keller

YES, I want this - apply now

MumSafe has been featured in or on

YOU. CAN. DO. THIS.

At MumSafe we have seen first hand the transformation that comes with this kind of support.  Take QLD based business owner, Emma, of Motivate Mums who joined us as a brand new PT knowing she had a passion for working with mums. She quickly built her mum-focused fitness business in Sydney only to move to the Sunshine Coast one year later.

Being surrounded by support is a game changer!

 With the tools & credibility of being a MumSafe Trainer she rebuilt her business in record time and in less than a year was earning more income than she had in Sydney.

she solidified her place as the go-to trainer for mums in her local area of Buderim on the Sunshine Coast.

Emma always say's she was glad she took the leap at the START of her journey. You can do this too.

fill out your application now

I'm Jen! Founder of MumSafe - I'll be guiding you on your journey.

Beginning in the fitness industry as a PT in a big box gym I was quickly delivering 40 sessions per week. Leaving the gym just two weeks before my son was born in 2008 I launched her award winning group exercise business for mums, Body Beyond Baby when he was just two months old (he was a sleeper!).

My 2nd child was born in 2010 leading to PND & marriage breakdown. This fuelled my desire to provide a safe space for mums to connect and move together.

I was one of the first FitPros in Australia to understand the need for partnerships with Pelvic Health Physio's to ensure best practice. Body Beyond Baby grew to become the biggest mums & bubs fitness biz in Sydney’s eastern suburbs.

Recognising the desire to reach and help more mums, and in clarifying my mission to ensure all mothers have access to safe and effective exercise I developed and launched my pre & postnatal certification 'Safe Return to Exercise' in 2016.

I sold my group training business in 2018 to focus what was to become MumSafe. I am the author of the book ‘How to Love your Body as much as your Baby’, contribute regularly to the media, I speak internationally and have won numerous fitness and business awards over the years.

I wholeheartedly believe in giving back to the industry & collaboration over competition. I also serve on the board of the Australian industry peak body; AUSactive.

But most of all - I LOVE seeing YOU succeed!

"Joining MumSafe has been a fantastic investment to my pre & post natal business"

 I love the ongoing education through the masterclasses as it’s all relevant to my clientele. I feel a lot more confident in delivering information to my clients all because of MumSafe. The support from Jen and her team is phenomenal but also from other MumSafe trainers. You know your questions will be answered efficiently as there is so much support!  I’m happy to say that my business is growing in my local area because of completing the Safe Return to Exercise course & becoming a MumSafe Trainer.

bec roberts
bec roberts fitness

Let's take a sneak peak on the inside

What you get
 

Monthly LIVE masterclasses

Learn from industry experts on topics all related to working with women and mums.  We know once you have done your initial pre & postnatal certification how hard it can be to get quality education in the area you love & maintain your industry registration without doing random courses just to get CEC's.  Join these masterclasses LIVE, ask all of your questions & implement in your business immediately.

Monthly VALUE $150

 

Business support specific to your kind of business

So many trainers underestimate just how important sound business support is especially within the mum-fitness-space.  It's just not the same as other fitness businesses. 

Access unique business support, strategy, marketing, systems, policies, templates and more. Finally you stop going in circles & build the foundations to growth you know you need.

Monthly VALUE - $550

 

Video & resource library 

Gain access to ALL of our previous education & business masterclasses along with templates and systems to implement with speed & efficiency. Over 40hours of ongoing education with topics including: Training to your cycle, peri-menopause, menopause, surgery within the pelvis, hormones, endometriosis, PND, HA, IVF & fertility, prolapse and more!

VALUE $6000+

 

Monthly programming for your mums group classes

Never wonder what you are going to do again in your classes! Download a new mums group fitness program every month, complete with changes for mum-specific contraindications & add it to your suit of pre-programmed sessions.

Monthly VALUE $100

 

Monthly done-for-you social media

Never wonder what to post, how to make it look great or even what reels to create again. You will gain access to fresh done-for-you social media every single month. Provided to you in a Canva file so you can add your own logo, change the colours & use as you please. You will save hours!

Monthly VALUE $250

 

Your personalised profile at mumsafemovement.com

No website, no worries!  As part of your membership we will provide your profile page on our website showcase how you are, exactly what you do and where mums themselves can reach out to you. Got a website - awesome!  This page will add to your digital footprint & raise your credibility even further.

Monthly VALUE $99 

 

Live progress & case-study sessions 

Got a tricky mum-case in your classes or don't quite feel confident with some of your training? Got a business question & need to get unstuck?  THIS is the place to bring it for discussion and to gain clarity.  These sessions offer the opportunity for direct feedback on anything you might be finding tricky within your business so you can keep training your mum-clients with confidence.

Monthly VALUE $149

 

Invitation to our exclusive members retreat

 Ever been in a room full of dedicated, mission driven exercise professionals just like you?  The energy is beyond amazing! 

Step out of everyday life and immerse yourself in your personal and business growth. This is an event you will never forget or regret.

VALUE - no number can do this justice!

 

Team PR campaigns 

Imagine having a national voice from within your local business.  A benefit often only available to big box or franchised businesses as a MumSafe Trainer you will leverage off ALL of our combined voices.  We will also provide you with the tools to leverage PR in your local community and elevate you as THE go-to trainer for mums.

Annual VALUE $2500

I want this - apply now

Our MumSafe™️ Trainers have been featured on or in

MumSafe™️ gets you from unknown to known in record time.  Equipped with education, business tools & support every step of the way.


Let's get you started!

This is not a course, this is your mum-focused business building experience. You will gain instant access & benefit from consistently levelling up your technical education in working with women & mums, gain all of your annual PDP's/CEC's, build solid business foundations & systems AND get in front of your ideal client. All while being supported by an epic team!

Limited Availability: We are accepting 20 trainers per round for this exclusive program, with two rounds starting three months apart. Applications for Round 1 are opening soon!

Who Should Apply?

We’re looking for exercise professionals in Queensland who are passionate about helping mums through exercise. Whether you're a personal trainer, pilates, yoga or group fitness instructor or aspiring fitness business owner, if you have a desire to support mums, we want to hear from you!

Are you:

  • An exercise professional with an existing pre & postnatal certification and experience?

  • A trainer or instructor looking to specialise in pre and postnatal exercise?

  • A new trainer looking to start your own business working with mums?

The best decision and investment in my fitness business was choosing to be a part of a supportive and understanding group of like-minded fitness professionals, the MumSafe team. 

sahar daryan
limitless mummas

I joined MumSafe because I knew I needed more support in the way I run my business, as well as opportunities to up-skill my knowledge in working with mums. As soon as I joined I knew I’d found exactly what I needed as a solo business owner. The group of MumSafe trainers is  amazing, there is so much value in terms of everyone's experience, skills and collective wisdom.

alicia johnson
feel good fitness

Jen has been the mentor that I absolutely needed to take action and step into opening my business. I am so thankful I joined before I launched my biz, this community has been with me every step of the way and helped me step into my role of helping Mama's move their body in a kind, empowering way.

renee leeming
flourish mamma

There are so many benefits to being part of the MumSafe team. A big one for me is the ongoing education.I really look forward to the education Masterclasses every month to continue to build my knowledge.

chelsea huff
vibe fitness geelong

I'm ready to join the team

complete your application now

We hear you - business has never felt 'easy', you've either never done it before or you've just managed to 'get by so far


Don't worry! We've got you covered!
  • Fast track your business success --> Learn from over 17years of business & first hand knowledge of growing s 6-figure fitness business for mums.
  • 40+ masterclasses --> Specific to building a fitness business for mums or a mum-focused offering within your current business
  • Access to done-for-you templates --> processes, procedures & more that you can slot straight into your business & adapt for yourself.
  • Monthly Live expert masterclasses --> to continue to build your knowledge & evolve your business as you grow.
  • Monthly Live Q&A and hot seats --> for individualised & focused feedback every step of the way.
apply here

Got Questions?

 

Last thoughts:

I know first hand how hard it can be to get going. I also know how quickly you can grow your business & the impact you can make when you do. When you have everything you need at your fingertips.

Yes it takes time, dedication & discipline but ask yourself "Do I really want to still be here hoping for the same thing in a month or years time?" I can't wait to support you on this journey & for us to work together on the mission to ensure mums of all ages and stages have access to safe and effective exercise.

 

Wanna feel our vibe before you leave?

 
apply here to become a mumsafe trainer