Ep 53: How to Build a Fitness Business that Lasts: Mistakes, Money and Momentum with Jen Dugard & Mish Wright
In this special episode, you’ll hear Jen on the other side of the mic—interviewed by industry powerhouse Mish Wright on the Women’s Fitness Podcast.
Together, they unpack the real and often untold story of what it takes to build a sustainable fitness business that supports you, your family, and your mission. Jen shares openly about the early days of Body Beyond Baby, the big financial mistake that nearly cost her everything, and the game-changing mindset shifts that helped her create longevity in business.
This isn’t just about strategy—it’s about values, clarity, and showing up with purpose. You’ll hear insights on everything from financial planning and business structure to confidence, visibility, and creating meaningful impact in your community.
If you’re a trainer who loves working with mums (or wants to), this episode is full of practical takeaways and gentle reminders that it’s not about doing more—it’s about doing what truly matters.
Highlights:
-
Jen’s mission to change outcomes for mums—and help the trainers who support them
-
The hidden cost of running a “successful” business that doesn’t pay you
-
Learning from a $14K taxable income on a 6-figure business
-
How spreadsheets, forecasting, and profit planning changed everything
-
What it means to be over-subscribed—and how to reverse-engineer your bookings
-
Building visibility offline: why real conversations still matter
-
How to overcome fear and rejection when putting yourself out there
-
Defining your “whole life values” before designing your business strategy
-
Why another technical course won’t fix a broken business model
-
Details on Jen’s upcoming VIP Workshop series across Australia and New Zealand
-
The power of collaboration over competition in our industry
Key Takeaway:
You can build a business that’s both impactful and profitable—but only if it supports your whole life, not just your work life. Financial clarity, deep values, and connection will take you further than hustle ever could.
Learn more or join the VIP Workshop:
🌐 www.jendugard.com/vip-workshop
📍Upcoming stops: Canberra, Sydney, Rockhampton, Townsville, Cairns, Sunshine Coast, Brisbane, Gold Coast, Melbourne, Auckland (and maybe Perth!)
Connect with Jen Dugard:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer
